Carlsberg Diamond Idol is Back!

Known for its passion for the development of talent and education, Carlsberg Malaysia launched two of its platform here in East Malaysia namely Carlsberg Diamond Idol, being the third edition of singing competition  and the "I Love Chinese Education" charity concert, the fourth year of fund-raising drive for schools and associations.


I was invited to a press conference held at Firefly Bar & Grill at KK Times Square recently and the competition just got bigger, better and bolder this year. Prizes and giveaways worth RM30,000 including a cash prize of RM10,000 and a performance contract to sing at six charity concerts, awaits the Grand Finale champion.

Prizes offered for the Grand Finale are as follows:-

Champion - RM10,000 + trophy + certificate
1st Runner-up - RM5,000 + trophy + certificate
2nd Runner-up - RM2,000 + trophy + certificate
3rd & 4th Runner-up - RM1,000 + trophy + certificate
Most Popular Award - RM1,000 + trophy

 Stage set-up for Press Conference

Rica from Hitzfm was our MC for the night! Yeah!

Juliet Yap, Marketing Director for Carlsberg Malaysia

The talent search is officially open!

We were also entertainment by some singing performances

To participate, you can register at the Carlsberg Diamond Idol Website and attend the auditions at the respective Area Finals in Sabah and Sarawak. The top two winners at the respective Area Finals will advance to the Grand finale that will be held at the B.E.D Waterfront in Kota Kinabalu on 27 September. Prior to the Grand Finale, 12 grand finalists will be coached and groomed a the Diamond Idol Camp where a series of workshops from motivational sessions, dance and vocal classes would take place over three days.

Here is another chances to fulfill your singing dream! Cheers!

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